Will all those who crib about subsidies for the poor, now rally against the various digital subsidies for the rich?
It is requiring careful observation to distinguish between ads by the government and the corporates. Both appeal to our patriotism and the need to go cashless. And use the same Model.
I am beginning to believe that some credit card product manager is running this country. This is exactly how we used to sell credit cards – service charge waiver, additional insurance, etc. What next – Reward points? Cashback? Balance transfer? Modi-autographed mugs?